Ahold ICA reports 60% increase in Fairtrade products

Ahold-owned ICA in Scandinavia has said that sales of Fairtrade products recorded a growth of 60% in 2008, thanks to its range of around 50 SKUs. Meanwhile, organic products saw a boost of 50% during 2008, helped by the launch of its 'I love eco' private label and an extension of the total range. Carrots were the produce with the highest share of organic sales, of around 20%. Dairy products and eggs were the leading organic category, followed by fruit and vegetables.

www.planetretail.net