Auchan jointly promotes car accessories

In France, Auchan, in association with Impex and Automobile Magazine, is to jointly develop instore marketing to encourage customer loyalty. Auchan’s customers can discover Auchan’s car products via Impex’s interactive touchscreens while Auchan will encourage consumers to subscribe to Automobile Magazine. The paper copy of Automobile Magazine will, in turn, alert its readers to the car accessories located in Auchan stores.