H-E-B encourages families to eat at home

H-E-B has launched a marketing campaign aimed at increasing the number of consumers eating at home. The ‘Feed a Family of Four for Less than USD10’ programme uses H-E-B’s ‘Fully Cooked’ private label entrees as the centrepiece. The programme features recipes for seven meals including spaghetti and meatballs, popcorn chicken salad and a Texas ranch burger. According to H-E-B, the meals require “hardly any prep time” and “no skills are required”.

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