Carrefour France promotes Carrefour’s 'menu for 1 euro'

Following the launch of its new “communication platform” using the slogan ‘le positif est de retour’ (positivity is back), Carrefour is now launching a campaign highlighting six menu ideas at less than EUR1 (USD1.40) per person. Produced by Publicis, the campaign will run on TV and in the 1,200 Carrefour stores in France. The menus, made using Carrefour own-branded products, are "to reduce the daily food bill while purchasing power is at the heart of all daily concerns", Carrefour said.

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