Auchan to revamp clothing brands

French retailer Auchan is using shop fitter Fapec (who has worked with Jennyfer and Intersport) to relaunch the group's textile private label In Extenso in order to turn around its declining clothing sales. The groups will display Auchan’s 8 annual collections within 'boutiques' of 115, 180 or 280 square metres. The area will experiment with the use of mannequins, and overheads etc. to make the department more attractive.

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